Content written by a bloke who knows his stuff, not some poxy robot.

"Who are you, then?"

I'm Graham. Hiya.

I've been a freelance content writer since 2015, working with business owners and marketers on SEO blog posts, web copy, PR, and even the odd poem.

No, really.

"Why should I hire you?"

AI content is absolutely everywhere.

Chances are, you've dabbled with it. But let's face it - it's naff, it gets stuff wrong, and it gets people's backs up.

Is it really worth saving a few quid just to get swept behind a sea of boring, samey content?

There's another option.

I've got the experience, skills, and insight to help your content stand out in the best way possible.

"How much do you charge?"

That all depends on what you need from me.

I typically start projects from $0.06 per word. I like to be fair, which is part of what's kept me in business all these years.

Graham has that rare ability to explain technical topics simply without losing nuance. You only get that from a decade in the game, and it’s why he continues to be a key part of our writing team producing content that attracts leads.

Louise McNally, Agency Owner, lowercase

Want more proof that I'm worth your time and money? Here's some stats.

Work experience

Mr. Pointer Copywriting (2015—)

Content writer and sole trader

lowercase (2022—)

Freelance writer

PureContent (2019—)

Freelance writer

One News Page (2015—2021)

Movie critic / staff writer

My education

Writing for Performance MA (University of Huddersfield)

2009 - 2011

English Studies with Creative Writing BA (University of Huddersfield)

2005 - 2008

A-Levels inc. English Studies (Barnsley College)

2003 - 2005

My main topic niches

iGaming and online casino brands

9+ years

Entertainment

9+ years

Online marketing

8+ years

Personal finance

8+ years

Travel

7+ years

Cryptocurrency and Web3

4+ years

Food and drink

3+ years

Cybersecurity

3+ years

Your niche here (I'm flexible!)

Things I can help with

Blog posts and how-to guides (with lots of SEO sprinkles)

Long-form content and researched white papers

Video scripts

Press releases

Web copy and content

Reviews and breakdowns

Product descriptions (for Amazon, custom e-commerce, you name it)

Opinions on just about anything (try me)

Like what you see? Awesome.

Email me with your project ideas and let's have a chat.

Graham Pierrepoint | Mr. Pointer Copywriting

148 Rose Bowl, Portland Crescent, Leeds, LS1 3HB, United Kingdom | graham@pointercopy.com

© Graham Pierrepoint, 2025